Identity and story
An interactive homepage introduces Miguel, his journey from Uruguay and the profession he now lives in Portugal.
PROJECT / EDITORIAL WEBSITE
Por la Autopista brings together the story, videos, photographs and community of Miguel, a Uruguayan truck driver now travelling across Portugal.
Visit Por la Autopista ↗
Miguel needed a place of his own to bring together a story spread across videos, photographs and social media. The website had to feel close to the profession and make it easy for every visitor to keep exploring the road.
An interactive homepage introduces Miguel, his journey from Uruguay and the profession he now lives in Portugal.
The video library organises the published stories, while the gallery brings together the cab, the work and the road.
YouTube and Instagram are part of the journey, continuing the conversation beyond the website.
The entrance turns motorways, trucks and road signs into an interactive scene. From there, visitors reach the video library, Miguel’s story, the albums and his public channels.
The project presents the available content and its real connections without claiming unverified metrics or results.
The website continues to grow with Miguel’s new routes, videos and photographs.
Open porlaautopista.com ↗